Customized

DCN’s partnership with the National Association of College Stores gives us access to a focus group of more than 14,000 college students nationwide. We can customize research targeting any segment of the college demographic and provide feedback about products.

For instance, if you think the majority of students head to the beach for spring break, you’d be wrong. According to research conducted by NACS’ OnCampus Research division, 46 percent of students head for home during spring break! Only 26 percent choose to travel. A surprising 28 percent stay at school.

Interactive data can be collected with iPOWOW!’s real-time voting interface on the in-store network and DCNLive website, giving clients specific feedback on their brands.