Our Audience

The Digital College Network reaches 4.3 million students and faculty every month (on average). Some months, such as the busy "back to school" months of August and January, provide higher traffic counts. Demographic data indicates that consumers spend large amounts of money in bookstores for not only books but also toiletries, apparel, food items, etc.

The highly desirable and increasingly difficult to reach 18-24 demographic is easily and efficiently reached at the college bookstore. Largely upscale and with disposable income, this audience is savvy and tuned in to technology. The state-of-the-art display and always fresh attract and hold the attention of the students.