Our Platforms
The Digital College Network is America’s premier digital network offering advertisers a unique, multi-platform approach to reach the desirable college-age market.
1. The in-store network is the linchpin of the platform. Our screens - 42-inch, web-enabled LCD panels with full audio and video - are mounted near cash registers at more than 300 college bookstores nationwide allowing DCN to reach Gen Y consumers where they shop.
2. Once their attention is engaged, students are directed to www.dcnlive.com, our companion website that is exclusive to students - a .edu address is required to register. Students can view and upload videos, play games, enter contests and share information with other students. Social networking is a major component of DCNLive.
3. The in-store network also encourages students to opt into our mobile platform, which can be used by advertisers to provide coupons, games, video or contests. The platform can be used to gather data or track behavior.
4. DCN further touches the 18-24 demographic with events offer sponsors prime exposure and the opportunity for demo and sampling.
5. Through our exclusive association with the National Association of College Stores (NACS), DCN can provide customized research about the 18-24 demographic.
Our advertisers can choose any single offering - network, mobile, web or event - for their campaigns, or they can package our offerings for a more comprehensive campaign.
Please call us as 678.494.5514 to discuss your needs.
The Digital College Network is America’s premier digital network offering advertisers a unique, multi-platform approach to reach the desirable college-age market.
1. The in-store network is the linchpin of the platform. Our screens - 42-inch, web-enabled LCD panels with full audio and video - are mounted near cash registers at more than 300 college bookstores nationwide allowing DCN to reach Gen Y consumers where they shop.
2. Once their attention is engaged, students are directed to www.dcnlive.com, our companion website that is exclusive to students - a .edu address is required to register. Students can view and upload videos, play games, enter contests and share information with other students. Social networking is a major component of DCNLive.
3. The in-store network also encourages students to opt into our mobile platform, which can be used by advertisers to provide coupons, games, video or contests. The platform can be used to gather data or track behavior.
4. DCN further touches the 18-24 demographic with events offer sponsors prime exposure and the opportunity for demo and sampling.
5. Through our exclusive association with the National Association of College Stores (NACS), DCN can provide customized research about the 18-24 demographic.
Our advertisers can choose any single offering - network, mobile, web or event - for their campaigns, or they can package our offerings for a more comprehensive campaign.
Please call us as 678.494.5514 to discuss your needs.